Client
We Love Cake
Our friends over at We Love Cake have never been free from fun, flavour or bright colour. So no change here as we help them present their latest ‘free from’ range by creating a website just as impactful as the products!
The new brand font brings together bespoke lettering to be used across print and digital.
Hero sections that burst with ingredients as the page scrolls — really getting the flavour across!
Typography
As ever — the typography for We Love Cake is just as fun and bold as the rest of the brand. Great to see the custom brand font we helped to produce fit in so well with the existing font stack.
Brother 1816 Bold
Brother 1816 Book
Fresh Lemonade Regular
Brand Colours
Pink
Hex: #e51e5b
Rgb: 229 30 91
Cmyk: 4% 99% 50% 0%
Burgundy
Hex: #661B31
Rgb: 102 27 49
Cmyk: 39% 93% 62% 47%
Purple
Hex: #6E3291
Rgb: 110 50 145
Cmyk: 70% 96% 2% 0%
Green
Hex: #8BC43E
Rgb: 139 196 62
Cmyk: 51% 1% 100% 0%
Yellow
Hex: #FFD543
Rgb: 255 213 67
Cmyk: 1% 15% 84% 0%
Orange
Hex: #F56F2E
Rgb: 245 111 46
Cmyk: 0% 70% 91% 0%
