No matter the device or screen size — users can access the information they need and navigate their options.
Colour, typography, and photography — these were all developed and expanded on during the process.
Typography
Accessibility right down to the font choice. Opting for a neutral and readable humanist sans-serif font that encourages strain-free scanning and reading.
Oxygen Bold
Oxygen Regular
Brand Colours
Navy
Hex: #1A1B37
Rgb: 26 27 55
Cmyk: 99% 93% 43% 58%
Pink
Hex: #C1287E
Rgb: 193 40 126
Cmyk: 24% 94% 9% 1%
Slate Blue
Hex: #5E5E72
Rgb: 94 94 114
Cmyk: 65% 56% 36% 23%
Pale Blue
Hex: #CED7DB
Rgb: 206 215 219
Cmyk: 23% 11% 13% 0%
Grey
Hex: #E4E9EC
Rgb: 228 233 236
Cmyk: 13% 6% 7% 0%
Light Grey
Hex: #F5F8F9
Rgb: 245 248 249
Cmyk: 4% 1% 2% 0%
