Client
Original Source
This is Original Source and some. A new product launch from Original Source blasting the blah and bringing the buzz to your morning routine. Our task – build an energy-packed range that sings on shelf and in tune with Original Source’s unmistakable essence.
– Creative Strategy
– Name Generation
– Packaging
The Challenge
This exciting NPD demanded impact — like a slap round the face. We’re talking a differentiated design that screams energy straight from the heart of Mother Nature’s playground.
And it goes without saying, this had to make a splash. The goal was clear: spark a connection, attract a new audience and drive those all-important sales.
The Result
Rise and shine! Introducing MAX Boost – the whoosh of energy straight from the wild outdoors to your shower. No apologies. No holding back.
We took the standard pack structure and reframed it with a benefit-first approach. Clear. Commanding. A promise brought to life with explosive energy and a Vitamin B spotlight — swapping out the iconic flat graphics for photography.
A fresh new look that’s as bold as the scents. But still — Original Source. Built around the core brand equity. Designed to command attention on shelf and stay true to its roots — vibrant, vegan, virtuous.
But we didn’t stop there. We added a rough-touch laminate to the label. A dash of luxe to entice them in before the cap even pops off. This is more than just a shower gel – it’s an experience.
