Client
AG Barr
KA Drinks is a dynamic British brand drenched in Caribbean soul. It represents moments shared with friends – from carnivals to street parties. Our job? Develop a shopper brand as bold and lively as the flavours.
– Branding
– Branding toolkit
– Point of sale
Our design captures the spirit of the ‘Be The Noise’ consumer campaign, bursting with energy and self-expression. The ‘Turn It Up’ custom typography paired with Afrobeats-inspired graphics – featuring effervescent bubbles, dynamic splashes, and flavour indicators – is unapologetically bold.
This is KA Drinks, redefined and screaming even louder.
We didn’t stop there. We revitalised KA’s retail presence with a full range of PoS, boosting visibility and ensuring the brand fizzed across different retail settings. This included aisle fins, shelf barkers, pallet wraps, display units, and totems.
The final touch was developing a shopper toolkit packed with KA’s distinctive flavour, providing everything necessary for effective brand engagement. It ensures consistent and cohesive communication, encapsulating KA’s essence, appearance, and core values.
Typography
Meet Tusker Grotesk—a typeface that doesn’t just show up, it makes an entrance. For those headlines that need to make a splash. Each width set is duplexed, stackable, and high-impact.
Paired with Lexend—it’s the perfect partner for clean, crisp blocks of body copy. Sweet!
Tusker Grotesk
Lexend
Brand Colours
KA Sunshine
Pantone: 021C – 102C
Hex: #E84910 – #FFED00
Rgb: 232 73 16 – 255 237 0
Cmyk: 0% 82% 100% 0% – 0% 0% 100% 0%
KA Black
Pantone: BLACK 6C
Hex: #191919
Rgb: 25 25 25
Cmyk: 30% 30% 30% 100%
KA Yellow
Pantone: 116C
Hex: #FFCD00
Rgb: 255 205 0
Cmyk: 0% 20% 95% 0%
KA Purple
Pantone: 2613C
Hex: #672575
Rgb: 103 37 117
Cmyk: 73% 100% 14% 4%
KA Pink
Pantone: 1925C
Hex: #E5004C
Rgb: 229 0 76
Cmyk: 0% 100% 54% 0%
KA Drinks
Pantone: 348C
Hex: #00823F
Rgb: 0 130 63
Cmyk: 95% 20% 97% 6%
Rise & Amplify delivered an impactful suite of assets that our customers and internal teams love. They perfectly encapsulate how consumers feel about KA. The new look and feel is having an amazing impact across trade and retail environments, contributing to the continued growth of the KA brand.
Annette Yates, Head of Brand, AG Barr
