Brand Strategy | Packaging

Dunkin’

Client

Dunkin’

Serving up a fresh new look for Dunkin’ retailer packaging across Europe. The challenge? To make sure everything from their donuts to their kickin’ coffee sings the same sweet tune.

– Brand Strategy
– Brand Development
– Packaging

BeforeAfter

The designs go all-in on orange – it’s bold, it’s bright, and screams Dunkin’. Every burst of colour is a cue to help lock eyes with your flavour mate. It‘s buzzing with personality. And those playful variant names? They’re the icing on the… donut – sprinklin’ a dash of o’ joy into your day, Dunkin’ style!

The design is as versatile as it is vibrant – perfect for future range expansion and Limited Edition offerings. All the while keeping it coherant and unmistakably Dunkin’. Sweet!

We are thrilled with the work. The agency’s creativity and professionalism have been key to achieving a spectacular result with the rebranding of Dunkin’s new designs.

Cristina Ravell González, Baker & Trade Marketing Licensing, Europastry