Client
Kellanova
Kellanova
Cheez-It, the new snack from Kellanova, has landed and ready to match its US hype. Our mission? To supercharge its presence across route-to-market channels and OOH as part of an ambitious £18m launch.
– Brand Development
– Retailer Activation
– OOH
– POS
– Digital Advertising
Cheez-It brightened up Manchester’s daily hustle with a tram wrap that couldn’t be missed. Media City metrolink station? We hit that too – and brought a slice of cheer to the road with an eye-catching truck design to drive that Cheez-It craving.
The heavy-weight launch continued onto the streets with an OOH campaign that left no corner un-Cheez-It-fied.
We turned shopping into a show with bold PoS – in-aisle and dedicated freestanding displays. Supported with digital content to make shoppers stop, scan & snack.
Thanks for all the work and collaboration to make the cheesy dream come to life, it’s been so GRATE to work with you on this launch!
Rui Frias, Senior Marketing Manager, Kellanova
