Client
Checkpoint Systems
Checkpoint Systems is a global security brand that wasn’t on point with brand communication. We came in to tighten things up, set new benchmarks and roll out a new standard for communication cross all regions.
– Brand development
– Global brand guidelines
– Website front-end design
Typography
Uncomplicated, functional and good-looking. The brand typography is a match with the company and its products.
Jano Sans Pro Light
Jano Sans Pro Regular
Jano Sans Pro Bold
Brand Colours
Checkpoint Navy
Pantone: 7546 C
Hex: #2c3947
Rgb: 44 57 71
Cmyk: 88% 67% 48% 50%
Checkpoint Red
Pantone: 193 C
Hex: #ae153c
Rgb: 174 21 60
Cmyk: 13% 100% 68% 4%
Checkpoint Blue
Pantone: 5405 C
Hex: #8d9fb0
Rgb: 141 159 176
Cmyk: 51% 27% 22% 5%
Checkpoint Blue Tint
Pantone: 5405 C (35% Tint)
Hex: #c0cad3
Rgb: 192 202 211
Cmyk: 30% 15% 14% 0%
Checkpoint Grey
Pantone: Cool Grey 1 C
Hex: #d4d6d8
Rgb: 212 214 216
Cmyk: 20% 13% 13% 0%
Checkpoint Grey Tint
Pantone: Cool Grey 1 C (40% Tint)
Hex: #ebeded
Rgb: 235 237 237
Cmyk: 9% 5% 7% 0%
Proper guidelines for proper brand representation. No matter which region the creative team is working in.
Brand collateral shows that — when all the elements come together — the branding is as forward-looking and robust as the products.
Iconography
When communication needs be double-quick, you need iconography that works. An icon design system with grids, guides, and all that good stuff.
Detection range
Wide aisle capability
Product security
Protection sphere
RFID Tag detection
Live system health
RFID loss prevention
360° protection
Full prototype for a responsive, functional website that does each product justice.
Every product line is a hero. The landing page designs puts the spotlight on each system so they can’t go undiscovered.
Our president loves the rebrand. Congratulations on a fantastic and creative job!
Joan Solaz, Project Manager, Checkpoint Systems
