Bells is what you’d call a heritage brand — a bakery steeped in history, with a story that goes way back. But their website was missing a few essential ingredients. We took on the brief to design a refresh that would rise to their standard and bring their brand heritage to life.

We built a site that tells their story — layering design elements like texture, depth, and narrative. Photography draws users closer to the baked goods, making them feel the craft, not just see it.